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The Advantages Of Mobile E-commerce Apps

It is no secret that we live in a world of mobile phones. In the first quarter of 2021, mobile devices accounted for 54.8% of global internet traffic according to Statista. In April 2021, 85% of Americans owned a smartphone. Today, people use phones not only for calls and text messages, but also for grocery shopping, managing bank accounts and much more. If you are the owner of an e-commerce website and currently do not have a mobile app for your online store, you are missing out on a whole group of customers who prefer mobile shopping. Whether you sell clothing, electronics, cosmetics or anything else, a mobile app can benefit your business. In this article, we will take a look at the biggest advantages of e-commerce mobile apps for your business.

1. Improved conversion rate

Mobile shopping apps have a higher conversion rate than websites. This means that purchasing through mobile apps is generally faster and simpler for customers. This ease of ordering a favorite product will keep your customers coming back to your store. Notifications, filtering and sorting options for products can contribute to a better shopping experience. Additionally, mobile apps store all order and payment information, making it convenient for repeat customers

2. Increased customer loyalty

Properly designed mobile apps allow customers to have a quick and easy access to products and their personal shopping carts. This helps in building relationships and trust with customers and encourages them to return and make purchases again. The result of this is customers who are loyal to your brand. Most people use their phones throughout the day, which means there are many more opportunities to browse your store and make purchases while relaxing at home, using public transportation, or waiting for their morning coffee. Since your app is already on their phone, they are more likely to open it for convenience. Cartizz solution also uses a smart advertising system which will always keep your customers informed about any new events and promotions in the store in real time, which makes it even more likely for them to make a purchase.

3. Better store branding

Mobile apps are constantly present on customers' phones. This means that every time they open their phone and see your app's logo, your brand will be in front of their eyes. This will help them make a purchase decision easier when they need something new. However, having a mobile shopping app is not enough. The app must offer a good user experience and great design to ensure that customers want to return to your brand and use it again. To achieve this, the app requires regular testing and updating to ensure it works perfectly and provides the best experience. With Cartizz system, users do not have to worry about updating and testing the mobile app, as the team of programmers take care of it instead. The only task for you as the owner of mobile apps should be to focus on the product.

4. Personalized shopping experience

Customers' expectations have changed. One study showed that 91% of customers are more likely to buy from brands that offer relevant deals and recommendations to them.Cartizz system allows its users to make personalized promotions and rewards for the most loyal customers. Personalization is key in building strong relationships with customers in the modern business environment. Customers don't want to be treated as numbers that add to the overall profit. Sharing personalized content will improve your sales and strengthen trust with customers.

Mobile shopping apps are now the present and becoming an essential part of every serious retailer who is starting to engage in online trading or is already in it. Trends in the world are such that everything is accelerating and so is the need of modern customers to do their online shopping in a few clicks, which these apps provide.

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